Data Retention

We Keep Only What's Needed

Transparent retention policies for your Google Ads data. 90-day performance metrics, 30-day deletion processing, and AES-256 encrypted storage. You control your data lifecycle.

Google Ads Data Retention Timeline

Each data type has a specific retention period. All data stored with AES-256 encryption at rest.

Google Ads Performance Metrics

Default

Clicks, conversions, spend, impressions, and campaign data synced from Google Ads via read-only access.

90 days

AI Recommendation History

Weekly action packs, optimization suggestions, and historical PPC recommendations.

12 months

Security Audit Logs

Access logs, support sessions, configuration changes, and security events.

24 months

Account Information

Your agency profile, workspace settings, and team member configuration.

Until deletion

Full Data Deletion on Request

You can request deletion of your Google Ads data at any time. We process every request within 30 business days and confirm when complete.

How to Request Deletion

  1. 1Email security@ppcopilot.com with your deletion request
  2. 2Include your account email and workspace name
  3. 3Specify full deletion or specific data types to remove
  4. 4We acknowledge within 5 business days, complete within 30

What Gets Deleted

  • Google Ads performance metrics and campaign data
  • AI recommendation history and action packs
  • Generated PPC reports and exports
  • Account settings and workspace configuration

Note: Security audit logs may be retained for up to 24 months for legal and compliance purposes.

When You Disconnect Your Google Ads Accounts

A clear timeline of what happens to your data when you disconnect from PPC Copilot.

Immediately

PPC Copilot stops collecting new Google Ads data from your accounts instantly.

Within 90 Days

Performance metrics automatically expire per the 90-day retention policy.

On Request (30 Business Days)

Request immediate deletion and we process full removal within 30 business days.

Quick Answers

How long does PPC Copilot keep my Google Ads data?

Performance metrics (clicks, conversions, spend) are retained for 90 days by default. Recommendation history is kept for 12 months. Audit logs are retained for 24 months.

Can I request deletion of my Google Ads data from PPC Copilot?

Yes. Email security@ppcopilot.com and we will delete your data within 30 business days. You will receive confirmation when deletion is complete.

What happens when I disconnect my Google Ads accounts?

PPC Copilot stops collecting new data immediately. Existing performance metrics expire after 90 days per our retention policy, or you can request immediate deletion.

Does PPC Copilot keep data after I cancel my subscription?

Data follows our standard retention schedule after cancellation. Request deletion at any time for full removal within 30 business days.

Need to request Google Ads data deletion?

Email our security team at security@ppcopilot.com and we will process your request within 30 business days with full confirmation.